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Cover letter · 6 min read

Cover Letters: When They Matter and How to Write One

A short guide to writing a cover letter that adds value instead of repeating your CV.

Cover Letters: When They Matter and How to Write One

When it matters

Cover letters matter most for competitive roles, career changes, international applications and when the advert asks for one.

Open with the role and a hook

Name the job and give one strong reason you fit in the first two lines.

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Show evidence

Pick two achievements that match the job description and explain them briefly.

Show you know the employer

Mention something specific about the company or team and why it appeals to you.

Close with confidence

Thank them and state that you would welcome an interview. Keep the whole letter to one page.

Frequently asked questions

Do recruiters still read cover letters?

Not always, but when they do it can decide close calls, especially for career changes, senior roles, international moves and smaller companies. If the application allows one, a short tailored letter is worth the effort.

How long should a cover letter be?

Keep it to one page, usually three or four short paragraphs and around 250 to 400 words. Recruiters skim, so each paragraph should have one clear purpose: the role, your proof, your fit with the employer and a confident close.

Can I use one cover letter for every job?

You can reuse a structure, but tailor the opening, the evidence and the employer section each time. A generic letter is easy to spot and can do more harm than sending none at all.

General guidance only. Employer requirements vary; always follow the job advert.

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